Quips and summaries from experiencing and appreciating music in a city that is as foreign and familiar as they come - New York. So here is to music anywhere and everywhere. Starting from concert one on week one after the move in 2009.
Saturday, April 4, 2009
Marketing Idea for You Bands
I attended a recent concert where the band playing had a great marketing tool: They had posters up and flyers on the bar advertising that if you bought their CD and/or LP at the show you would receive a wristband to meet the band and have them sign it after. What a cool incentive for the fans and a good way for the band to make a stronger connection with fans. It may not work for every venue but I think it is a more constructive way to generate revenue and get fans than just standing at the merch tent after the show.
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