Quips and summaries from experiencing and appreciating music in a city that is as foreign and familiar as they come - New York. So here is to music anywhere and everywhere. Starting from concert one on week one after the move in 2009.

Tuesday, April 21, 2009

Bob Dylan is a Marketing Machine

A few weeks ago I announced that Bob Dylan had released his first single 'Here Lies Nothin'' to several music web sites to create buzz about his upcoming 33rd album, Together Through Life. I found the track on www.rcrdlbl.com. It worked and people were buzzing.
Bob has continued to ride the creative marketing train by thumbing his nose at itunes and giving Amazon his first video for the album to distribute for free. Yes, Bob Dylan makes music videos, well kind of, the video is a montage of cool black and white photos set to the song.
Check out the video on Amazon for free, at least for the next few days:
The Amazon exclusive was first reported by TechCrunch.

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